Content Marketing Is Highly Effective
Most people understand that creating daily, compelling fresh content is a good thing and that it will create affinity, engagement and conversation but we like to take it one step further and prove the effectiveness of our content on search and social media. To see our results, get in touch.
Many business start-up compaines will devise a site, but it is essential to have an optimised website, especially within the first 5 years. Click here to view our advice page for business start-ups.
We use our in house analytics tools to set objectives with clients and to monitor, adjust and deliver unsurpassed earned results.
- Search and social monitoring tools
- Keyword/keyphrase research, generation and analysis – find out more.
- Content link analysis and strategy
- Content reach and effectiveness reporting
We research, we create, we engage…
Working with the UK’s top brands and businesses, we provide bespoke, tailored editorial content to increase web presence, search engine rankings and social engagement.
Organic searches in the UK market grow by 568 million on a year-to-year basis
Figures have revealed that up to 15.8 billion visits have been made this year to Google, highlighting the fact that there is a growing need for businesses to invest in new marketing techniques such as SEO news content, video for web and content marketing. Find out why organic search is beneficial.
Simple, Yet Effective Procedures
We contact clients to discuss and agree the demographic and keywords they are looking to target, paying close attention to style, tone of voice, customer base and any brand requirements. Objectives with a full editorial brief and style guide are agreed.
We deliver topical and engaging news content and video daily to client websites or relevant blog, to agreed guidelines.
We then distribute our content, firstly by giving users the tools to share our content, but we also actively take content – and your brand – to relevant online groups through ePR, RSS, eMailers and Social Media like Facebook, Twitter as a means of ‘business advertisement’. Click here.
Using in house tools and monitoring we gauge the effectiveness of each individual article, measuring search engine results, page positioning, inbound links. We analyse how much your site traffic has changed, which will hopefully lead to business growth.